Advantage Austria Manila in AFEX 2018

The Asia Food and Beverage 2018 held last September 12-15, 2018 at the World Trade Center, Manila.

They say that the best way to learn about a country is through its food, and I couldn’t agree more. I’ve had the privilege of not only knowing Austria through its culture and people but, most importantly, through its food. Now, with the ASIA FOOD EXPO 2018 or AFEX 2018, more and more people have the chance of learning what Austrian food and beverage is all about.

Partners and major sponsors for the event.

The registration is fast with a wide area to accommodate guests and exhibit participants.

Ms. Chi-Chi Fajardo Robles as the Master of Ceremonies

Ribbon cutting by distinguished guests and partners of the event.

World Trade Center Manila, the venue for this year's AFEX 2018, was bustling with activity.

Austria exports food and soft drinks to over 180 countries worldwide. Specialty products such as cheese, jams, cured meat products, chocolate confectionery, fruit juices, and iced teas. Here's a bit of trivia: Did you know that the famous Red Bull energy drink has its origins in Salzburg, Austria? Indeed, there are numerous but little known other products that are stamped with the Austrian seal of excellence. What weaves all these companies together is their drive to maintain the highest commitment to quality and sustainability. Austria has always upheld its choice to produce organic food, gourmet food items, alcoholic and non-alcoholic beverages, I’ve known that even when I was living there myself. With the constant advancement of technology in the manufacture of these food and beverage products, we can only expect even better outcomes to come our way. This year, Advantage Austria participates in this year’s Asia Food Expo in Manila showcasing six innovative Austrian companies namely: BRUCHA, SalburgMilch, SOJA AUSTRIA, Sonnentor, VOXtrade, and Maresi.

Inspiring members of the Advantage Austria Manila team, Teresa Fransicso, and Franziska Hauser set the booth nicely.

In between these ladies makes me a proud supporter of Advantage Austria Manila.

My husband, Alex, in support of the Advantage Austria Manila booth at this year’s AFEX. He heads the IT Department of World Trade Center Manila, the venue for this event.

Sonnentor

When I saw Sonnentor as one of the companies that Advantage Austria featured in its booth, I knew I had to mention it as the first company in this blog post. Call me biased, but I adore this company with the logo of the “Laughing Sun” that has made an impact on me since I was first introduced to it by my dear friend, Sigrid back in 2013. The concept behind it resonates in my belief on what a company should ultimately be; it coming from Austria is just like the cherry on top. Offhand, Sonnentor is known for its teas, herbs, spices and other foodstuffs that just makes everyone smile. I know I won’t do this company justice by merely mentioning a short caption on this here, so I’ve prepared an entire feature that I’ll write about in my next food post with a thorough description of one of its major stores in St. Pölten. Can’t wait to share that post with all of you!

Maresi

Vienna is world renowned for its coffee culture that has been passed on from one generation to the next. Ideally, one sits down during mid-afternoon in a café savoring their preferred coffee drink (either a Mélange or a Kleiner Brauner) with the accompaniment of a sweet and indulgent slice of cake, such as, but not limited to, the Sacher Torte. In today’s fast passed society where everyone is on the go, one does not always have the time nor the luxury to do the daily leisurely café stop. This, however, should not deprive one’s self in savoring the true Viennese coffee experience. This is where Maresi comes in. The Vienna Ice Coffee range combines the traditional Viennese Coffee Culture with a fresh coffee to go concept. They provide a smooth ready to drink coffee with cream and milk beverage. Vienna Ice Coffee is the creamiest Austrian ice coffee available making use of the best milk from the Austrian Alps and the perfect power-kick for those who want an extra energy boost in between those long days. Aside from their “classic” flavor, Maresi also offers coffee drinks without additional sugar, a lightly sweetened cappuccino with low-fat milk, pure black coffee, Vanilla Cream and lastly, a Cacao Drink, all in the convenient take-along cup. Learn more about them at www.viennaicecoffee.com and www.maresi.at.

SalzburgMilch

We all know that Salzburg is the home of the famous Hollywood film, The Sound of Music. With its picturesque landscape and rolling hills, it is no wonder that this became the backdrop to one of the most beloved and iconic movies of all time. These same lush green meadows and fields are also home to dairy cows of the third largest dairy company in Austria called SalzburgMilch. SalzburgMilch is one of the leading food manufacturers in the country that produces 266 M kg of milk year after year; from which 148 M kg of special milk, otherwise known as organic or hay milk, is processed into 650 different products of milk goods that result in natural to fruit yogurts, drinks, puddings, and a full accompaniment of cheese derivatives. Only GMO-free (Genetically Modified Organism) milk is used in the production of its products. SalzburgMilch sets new standards and assumes responsible care, maintenance, and production of their goods that ensure that animal health; small-scale and family-run operations, impeccable quality and authenticity are maintained continuously. Read more about SalzburgMilch at www.milch.com.

What stands SalburgMilch product from the rest is that the aromatic alpine herbs and fresh grass provide a unique flavor and fortified milk with all its natural goodness.

VOXtrade

To get that perfect Viennese Schnitzel or other traditional Austrian cuisines, one must have world-class quality ingredients to produce each delectable dish. Quality meats from trusted partners can be found in VOXtrade, International Food Management. This Austrian company is an international competence leader as well as a meat export contact partner. VOXtrade organizes the sale and distribution of first-class products for the food industry including the supply of raw materials for meat processing. The company hails from Wels, Austria and is committed to achieving the highest quality and secure origins for all their products. Business partners around the world value the unrivaled VOXtrade product quality, its reliable delivery schedules, and product security that are the industry’s best. Know more about VOXtrade check out their website at www.voxtrade.com.

SOJA AUSTRIA

The Vegan diet or lifestyle has become quite popular in the recent years. To differentiate, a vegetarian is someone who does not eat any meat, poultry, game, fish, shellfish or by-products of animal slaughter. The vegetarian diet is composed of various levels of fruits, vegetables, grains, pulses, nuts, and seeds. The inclusion of dairy and eggs depends on the type of diet one wishes to follow. A vegan, on the other hand, may be classified as the strictest form of vegetarianism. Therefore, a vegan diet not only excludes animal flesh, but also dairy, eggs, and animal-derived ingredients. One staple food in a vegan diet is soy and its by-products such as soy drink, soy yogurt, tofu and tempeh (meat alternative). SOJA AUSTRIA specializes in the distribution of Non-GMO soy products worldwide. As pioneers of the GMO-free soy products, they have earned a fixed place in the recipes of the most essential food producers in Europe, and are one of the largest producers of high-quality soy in the continent. SOJA AUSTRIA gives paramount importance to the certification of its products according to the strictest industry standards to guarantee the highest possible safety and satisfaction of its customers. Additional information on the company can be found here: www.soja.at.

BRUCHA

A welcome diversion to the mix of food and beverage list of companies exhibited by the Advantage Austria booth is BRUCHA, a family-owned company that caters to the need of customized cold storage construction across Europe. The company boasts of having a full range of roofs, doors, and gates fit for any space from high-rise warehouses to cold stores to deep-frozen stores that can be constructed to your liking. Moreover, BRUCHA also manufactures and supplies “BRUCHAPaneel” panels worldwide for the construction of cold storage, frozen storage facilities, and industrial and agricultural wide span buildings since 1948. Further information can be found at www.brucha.com

Rieckermann, Philippines was also present in the event with their line-up of machinery for food packaging and food processing such as Austrian brand, Konig and their line of baking machinery.

AFEX 2018 is a great way not only to update and educate those in the food and beverage industry on the latest and most significant innovations available not only in Austria and the Philippines, but all over the world. Now on its 27th year, the exposition also showcased food machinery and equipment, food processing, packaging and handling mechanisms available for the food and beverage industry today. After attending this show, and seeing how a particular food or beverage is being produced and the way it was packed, made me appreciate the entire process more -- the work the comes with it, scrutinizing every detail, as well as the time and energy it takes to put it all together. I know I'll never look at a store-bought food item or beverage the same way again.

Advantage Austria Manila in AFEX 2018

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